We run Google Ads to a landing page we build, every call lands in a CRM with its source attached, and we optimize for booked appointments. You see what each new patient cost, per office. Your website stays untouched.
We tried all of it. SEO, social, content, the works. If you want more patients as fast and as simply as possible, there is one playbook that works: ads to a page to a CRM, measured in appointments.
Most clinics already spend on marketing. The money goes out, patients come in, and the two are never connected. Three leaks sit between an ad and a booked appointment, and most agencies never look at them.
Patients call. They don't fill out forms. Analytics counts the forms, so the report says the ads did nothing while the front desk is on the phone all day. Fifteen of sixteen clinic sites we audited could not see a single call.Leak one: the calls are invisible
The front desk is checking people in, answering the phone and handling insurance at the same time. A third of new patient calls never get a callback. Those are patients you already paid for.Leak two: the follow-up slips
The report that comes with it is traffic, not patients. The agency needed logins to everything and wanted to rebuild the site to get there. Nobody can say what a new patient cost, per office, in dollars.Leak three: the report stops at clicks
Cost per booked appointment, per office. Each step below plugs one of the leaks above and proves where every patient came from.
Watch a morning runOne campaign per office, built on the searches patients type when they need an appointment this week. Optimized on phone calls and booked appointments, never clicks. Waste gets cut weekly.
See the ads stepAds go to a page we build and host, with a tracked phone number and a short form, so every call is counted and tied to the ad that caused it. Your website stays exactly as it is. No logins, no redesign, no waiting on your web person.
See the landing page stepEvery call and form lands in one pipeline with its source attached. Speed to lead, who booked, and which calls were never followed up. This is where the front desk leak shows up, and where it gets fixed.
See the CRM stepBooked appointments go back to the ad platform as conversions, so the campaign learns from patients, not clicks. You get cost per new patient, per office, tied to real dollars. Not a traffic report.
See the attribution step
First specialty
Running
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Running2,588 tracked calls in one month across a multi-location group. Ten locations came in under $10. Healthcare's benchmark is $120 or more per lead.
At one practice the phone beat the contact form 36 to 1. The analytics counted the forms. Fifteen of sixteen sites we audited could not see a single call.
Every one logged in the CRM with its source. 21% came from ads, and we can say which campaign, which office, and what it cost. That is what attribution to dollars looks like.CRM finding
The numbers the system reports every morning, across the practices it runs.
90% of partners stay year over year.
3x average increase in new patient bookings.
40% reduction in cost per acquisition.
69% of new patients arrive by phone, not form.
Nothing changes on your website. Ever. Ads go to a page we build.
90% of partners stay year over year.
3x average increase in new patient bookings.
40% reduction in cost per acquisition.
69% of new patients arrive by phone, not form.
Nothing changes on your website. Ever. Ads go to a page we build.
Ten locations came in under $10 a call in one month.
Fifteen of sixteen clinic sites could not see a phone call in analytics.
A third of new patient calls at the average practice are never followed up. The CRM finds them.
4,729 new patient opportunities logged in the CRM in August.
No social pixels, Google Signals off, consent on, BAA first. Every clinic.
Booked appointments go back to Google as conversions. The campaign learns from patients.
Ten locations came in under $10 a call in one month.
Fifteen of sixteen clinic sites could not see a phone call in analytics.
A third of new patient calls at the average practice are never followed up. The CRM finds them.
4,729 new patient opportunities logged in the CRM in August.
No social pixels, Google Signals off, consent on, BAA first. Every clinic.
Booked appointments go back to Google as conversions. The campaign learns from patients.
Our system reads the ad account, the landing page, the call log and the CRM for each office before you open. It tells us which office needs a human today.
Which office needs attention today?Enter
38 campaigns scored on cost per call. Two search terms paused.
All tracked numbers answering. One office at zero calls. Checking the wiring first.
12 calls with no callback yet. Sent to the front desk with the patient's number.
Yesterday's booked appointments uploaded to Google as conversions.
phone calls from ads
CRM opportunities
cost per new patient call
items that need a human
This works for a specific kind of practice. If that's you, the audit call is worth twenty minutes. If it isn't, we'll say so.
A flat monthly fee per office, never a percentage of your revenue. No contract, everything built in your own accounts, ad spend paid direct to Google. Live in about a week.
Every office after the first costs less. The system is built once; each office adds a campaign, a page, a tracked number and a pipeline.
| Locations | Per office, per month |
|---|---|
| First office | $1,995 |
| Offices 2 to 5 | $995 each |
| Offices 6 to 10 | $795 each |
| 11 and up | Talk to us |
Setup is $750 for the first office and $250 for each additional one, waived on add-on offices for groups of five or more. Ad spend from $1,500 per office, from $1,000 per office for groups, paid direct to Google.
Book the audit callNo. Month to month, stop any month. Setup is the only one-time cost, and there is no cancellation fee.
You do. Everything is built in accounts under your name. If we ever part ways, the campaigns, the pipeline and the tracked number stay with you.
About a week from the audit call. Setup is roughly three hours of our work per office: the campaign, the landing page, the tracked number and the pipeline. Nothing on your website changes, so there is no web project to wait on.
A BAA is signed before any lead touches the CRM. No social pixels on the landing page, Google Signals off, consent on. Google only ever receives a click ID, never a patient. Ask us for the tracking posture in writing.
Call-first clinics with open slots: podiatry, family medicine, dermatology, optometry, dental, sleep and TMJ, hormone and wellness. If your patients book by phone, it fits.
Twenty minutes on the audit call, a phone that gets answered during business hours, and one person who owns the number. We handle the rest.
Twenty minutes on a call. We look at your ads, your tracking and your follow-up, and tell you what it would take to fill the open slots. Yours to keep, whether you hire us or not.
At $2,500 a patient, one new patient a week is $130,000 a year. That is the bar this has to clear.